Linda's Produce

Overview

Linda's Produce is a small business in Chattanooga, TN that sells fresh fruit and vegetables. They started as a small stand and now have two locations. They are well known in the Chattanooga area and have won many awards with their amazing fruits and vegetables.

Objective

I noticed their website was last updated in 2012 and was not mobile friendly. With the high growth rate of Chattanooga and so many new people moving in, I decided to update their website to a more modern mobile friendly version to help more customers find their amazing fruits and vegetables.

Role: Web designer + developer

UI design
Front end development

Timeline: six weeks

Deliverables: Mobile responsive website with custom domain

Tools: HTML5, TailwindCSS, JavaScript, Git/GitHub, VSCode, Netlify

Result + Value Provided

As you can see from the before and after picture above, the redesigned site is much easier to see on a small screen.The user does not have to pitch or pull the screen to read the information, it is all readily at their fingertips. The colors are brighter and more modern while still within their original branding voice. The user can see a live update on whether the market is open or closed at the top as well as easy access to the other pages from the mobile menu.